In a recent email update, Google has announced the discontinuation of Business.Site websites associated with Google Business Profiles (Formally Google My Business). Small Australian businesses that have relied on this feature for a simple online presence need to take prompt action to ensure a seamless transition and maintain their online visibility.
The Changes to Google Business Profiles
Starting from March 1, 2024, the business.site websites will be redirected to the respective Google Business Profile listings. This means that when customers visit a business's subdomain at business.site, they will be automatically redirected to the Google Business Profile. The redirection will be active until June 10, 2024, after which the business.site website will be permanently unavailable.
The Reasoning behind the Google Business Profile Update
The move is part of Google's strategic shift and follows the recent sale of Google Domains to Squarespace. The decision to discontinue business.site websites align with Google's focus on streamlining its services and collaborating with established platforms in the domain and website-building space.
Google Business Profile update - Action for Small Australian Businesses
For small Australian businesses that have utilised the business.site feature, it is crucial to take immediate action.
The first step is to update the Google Business Profile by linking it to a different website. Popular website builders such as Wix, Squarespace, GoDaddy, Shopify, or WordPress are recommended alternatives.
Additionally, businesses are encouraged to set up a new website using these platforms if they haven't already. This not only ensures a smooth transition but also allows businesses to enhance their online presence with advanced features and customisation options offered by these website builders.
Back Link Audits are Recommended
For businesses that have engaged in link building to their business.site websites, a thorough check using tools like Majestic.com is recommended. Identifying and updating these links to point to the new business website can help businesses preserve their hard-earned SEO efforts and maintain a strong online presence.
As Google Business Profiles bid farewell to business.site websites, small Australian businesses should proactively update their online information and redirect their customers to an alternative website. The transition period provides an opportunity to explore feature-rich website builders that offer greater flexibility and customization. By taking these steps, businesses can ensure they remain visible and accessible in the digital landscape, meeting the evolving needs of their customers.
Monsta Media Moreton Bay can design and create an effective branded website for your company
For small Australian businesses grappling with the upcoming changes to Google Business Profiles and the discontinuation of business.site websites, Monsta Media Moreton Bay stands as a reliable partner in navigating this transition seamlessly.
We understand the importance of maintaining a robust online presence, and we are well-equipped to assist businesses in updating their Google Business Profiles and developing new, branded company websites.
By choosing Monsta Media Moreton Bay, businesses can ensure a smooth migration, avoiding any detrimental effects from this update. Talk to us today, and let Monsta Media Moreton Bay guide your business towards a resilient and impactful online future.