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Writer's pictureKaren Lewis

SEO Checklist for small businesses, Optimise your website



SEO checklist

In the ever-evolving digital landscape, the visibility of your small business is crucial for success.


Search Engine Optimisation (SEO) is the key to unlocking this visibility, making your website more discoverable to potential customers on search engines such as Google. To ensure your business is reaching its full online potential, we've compiled a comprehensive SEO checklist. By following these steps, you'll lay a solid foundation for improved search engine rankings and increased online presence.


SEO Checklist for small businesses


  1. Keyword Research:

  • Identify relevant keywords related to your business.

  • Use tools like Google Keyword Planner or other keyword research tools.

  1. On-Page SEO:

  • Ensure each page has a unique and descriptive title tag.

  • Write a compelling meta description for each page.

  • Use headers (H1, H2, etc.) to structure your content.

  • Include target keywords naturally in your content.

  1. Content Quality:

  • Create high-quality, relevant, and engaging content.

  • Regularly update and add fresh content to your website.

  • Aim for a good balance between text, images, and multimedia.

  1. Mobile-Friendly Design:

  • Ensure your website is responsive and works well on mobile devices.

  • Test the mobile-friendliness using tools like Google's Mobile-Friendly Test.

  1. Page Speed:

  • Optimize images and use compression to improve loading times.

  • Minimize the use of large files and unnecessary plugins.

  • Use tools like Google PageSpeed Insights to check and improve speed.

  1. URL Structure:

  • Create SEO-friendly URLs that are descriptive and include keywords.

  • Avoid using long strings of numbers or special characters in URLs.

  1. Internal Linking:

  • Link to relevant pages within your own website.

  • Use descriptive anchor text for internal links.

  1. External Linking:

  • Link to reputable websites when it adds value to your content.

  • Ensure that external links open in new tabs/windows.

  1. Social Media Integration:

  • Connect your social media profiles to your website.

  • Encourage social sharing of your content.

  1. XML Sitemap:

  • Create and submit an XML sitemap to search engines.

  • Ensure all important pages are included in the sitemap.

  1. SSL Certificate:

  • Secure your website with an SSL certificate for HTTPS.

  • Google tends to favour secure websites.

  1. Local SEO:

  • Claim and optimise your Google My Business/Google Business Profile listing.

  • Include your business name, address, and phone number on your website.

  1. User Experience:

  • Improve the overall user experience on your website.

  • Ensure easy navigation and a clear call-to-action on each page.

  1. Analytics and Monitoring:

  • Set up Google Analytics to track website performance.

  • Monitor SEO progress regularly and make adjustments as needed .

  1. Backlink Building:

  • Build high-quality backlinks from reputable sources.

  • Avoid spammy link-building tactics.

By following this checklist, small businesses can lay a solid foundation for improving their website's SEO performance.


Partner with Monsta Media Moreton Bay for Maximum SEO Impact:


Achieving optimal SEO results requires expertise and a strategic approach. Monsta Media Moreton Bay is your trusted partner in navigating the complexities of SEO. With a proven track record of helping small businesses elevate their online presence, Monsta Media Moreton Bay offers tailored solutions that align with the unique needs of your business. By partnering with Monsta Media Moreton Bay, you ensure that your business gets the most out of SEO, propelling it to new heights in the digital landscape.


Embark on your SEO journey today, and let Monsta Media Moreton Bay be your guide to unparalleled online success.




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